{"id":913,"date":"2020-09-08T09:56:10","date_gmt":"2020-09-08T09:56:10","guid":{"rendered":"https:\/\/www.merkjemerk.nl\/2020\/?page_id=913"},"modified":"2026-09-24T15:48:36","modified_gmt":"2026-09-24T15:48:36","slug":"over-mij","status":"publish","type":"page","link":"https:\/\/merkjemerk.nl\/2020\/over-mij\/","title":{"rendered":"Over mij"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"913\" class=\"elementor elementor-913\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b1f2d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71b1f2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8351bb3\" 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.mjm-brand-2026{background:#fff;padding:8px 12px;border-radius:5px;width:fit-content}\n@media(max-width:767px){body .mjm-brand-2026{gap:8px!important}body .mjm-brand-2026 .mjm-logo-symbol{width:37px!important;height:31px!important}body .mjm-brand-2026 .mjm-logo-symbol img{width:46.8px!important;left:-4.9px!important;top:-4px!important}body .mjm-brand-2026 .mjm-logo-words{width:76px!important;height:42px!important}body .mjm-brand-2026 .mjm-logo-words img{width:87.3px!important;left:-7px!important;top:-76px!important}}\n<\/style>\n<header class=\"am-header\"><div class=\"am-wrap\"><a class=\"am-brand mjm-brand-2026\" href=\"https:\/\/merkjemerk.nl\/2020\/\" aria-label=\"Merk je Merk, naar de homepage\"><span class=\"mjm-logo-crop mjm-logo-symbol\" aria-hidden=\"true\"><img fetchpriority=\"high\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/Logo-Merk-je-Merk-nieuw.png\" alt=\"\" width=\"1054\" height=\"1493\" decoding=\"async\"><\/span><span class=\"mjm-logo-crop mjm-logo-words\" aria-hidden=\"true\"><img fetchpriority=\"high\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/Logo-Merk-je-Merk-nieuw.png\" alt=\"\" width=\"1054\" height=\"1493\" decoding=\"async\"><\/span><\/a><nav class=\"am-nav\" aria-label=\"Navigatie over mij\"><a href=\"#am-verhaal\">Mijn verhaal<\/a><a href=\"#am-werkwijze\">Mijn werkwijze<\/a><a href=\"#am-persoonlijk\">En verder<\/a><a class=\"am-button\" href=\"#mjm-mailkeuze\">Kennismaken <span aria-hidden=\"true\">\u2197<\/span><\/a><\/nav><\/div><\/header>\n<main>\n<section class=\"am-hero\"><div class=\"am-wrap am-hero-grid\"><div class=\"am-hero-copy\"><span class=\"am-label\">Herma Westenberg \u00b7 LinkedIn strateeg &amp; trainer<\/span><h1>Ik ben Herma.<br><span>Van begrijpen<br>naar doen.<\/span><\/h1><p>Mijn roots liggen in het onderwijs. Nu help ik organisaties hun verhaal zichtbaar maken op LinkedIn, samen met de mensen die het iedere dag waarmaken.<\/p><p>Ik maak ingewikkelde dingen begrijpelijk. En leer mensen hoe ze er zelf mee aan de slag kunnen.<\/p><div class=\"am-actions\"><a class=\"am-button\" href=\"#mjm-mailkeuze\">Laten we kennismaken <span aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"am-link\" href=\"#am-verhaal\">Dit is mijn verhaal \u2193<\/a><\/div><p class=\"am-micro\">Opgemerkt worden. Opgemerkt blijven.<\/p><\/div><figure class=\"am-portrait\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/merk-je-merk-herma-portret.webp\" alt=\"Herma Westenberg aan tafel, met haar laptop\" width=\"1800\" height=\"1200\" fetchpriority=\"high\"><figcaption><strong>Herma Westenberg<\/strong>De persoon achter Merk je Merk<\/figcaption><\/figure><\/div><\/section>\n<section class=\"am-section\" id=\"am-verhaal\"><div class=\"am-wrap am-story\"><div><span class=\"am-label\">Van de klas naar organisaties<\/span><h2>Iets vertellen is nog niet hetzelfde als iets overbrengen.<\/h2><div class=\"am-pull\">Ik wil dat mensen begrijpen wat ze kunnen bijdragen. En weten hoe ze dat doen.<\/div><\/div><div class=\"am-story-copy\"><p>Jarenlang stond ik voor de klas in Maastricht Noordoost en in het speciaal onderwijs. Daar leerde ik dat aandacht en begrip niet vanzelfsprekend zijn. Je moet aansluiten bij de mensen die voor je zitten.<\/p><p>Je kunt iets goed uitleggen, maar daarmee is het nog niet toegepast. Mensen moeten ook begrijpen wat het voor h\u00e9n betekent, kunnen oefenen en vragen durven stellen. <strong>Dat inzicht neem ik nog iedere dag mee in mijn werk.<\/strong><\/p><p>In organisaties zag ik iets vergelijkbaars. Er was volop kennis, ambitie en werk om trots op te zijn. Maar online zag je daar vaak weinig van terug. De visie van een leidinggevende, de kennis van een expert of het verhaal van een medewerker bleef binnen de organisatie.<\/p><p>Juist die mensen maken het organisatie- en werkgeversverhaal geloofwaardig. Hen helpen ontdekken wat zij te vertellen hebben, en hoe zij dat op LinkedIn kunnen laten zien: daar heb ik mijn werk van gemaakt.<\/p><\/div><\/div><\/section>\n<section class=\"am-section am-vision\"><div class=\"am-wrap am-vision-grid\"><div><span class=\"am-label\">Waar ik in geloof<\/span><h2>Het verhaal<br>is er vaak al.<\/h2><p class=\"am-vision-intro\">In het werk dat jullie doen. In de keuzes die jullie maken. En in de mensen die daar iedere dag aan bijdragen.<\/p><\/div><div><p>Daar begint mijn nieuwsgierigheid. Waar gaan en staan jullie voor? Welke kennis hebben jullie in huis? Wie willen jullie bereiken? En welke voorbeelden uit de praktijk laten zien waarom jullie ertoe doen?<\/p><p>Van daaruit maken we de vertaling naar LinkedIn. Naar de bedrijfspagina \u00e9n naar de persoonlijke profielen van medewerkers, experts en leidinggevenden.<\/p><div class=\"am-definition\"><strong>Van medewerkers naar medemerkers.<\/strong><p>Zo noem ik mensen die vanuit hun eigen kennis, ervaringen en persoonlijkheid bijdragen aan het grotere organisatieverhaal. Ieder met een eigen stem en een bijdrage die past bij de eigen rol.<\/p><\/div><div class=\"am-actions\"><a class=\"am-link\" href=\"https:\/\/merkjemerk.nl\/2020\/linkedin-incompany-training-van-medewerker-naar-medemerker\/\">Meer over het incompanytraject \u2197<\/a><a class=\"am-link\" href=\"https:\/\/merkjemerk.nl\/2020\/zichtbaar-leiderschap-op-linkedin\/\">Zichtbaar leiderschap \u2197<\/a><\/div><\/div><\/div><\/section>\n<section class=\"am-section\" id=\"am-werkwijze\"><div class=\"am-wrap\"><div class=\"am-work-grid\"><figure><img loading=\"lazy\" decoding=\"async\" class=\"am-work-photo\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/merk-je-merk-herma-uitleg.webp\" alt=\"Herma legt haar aanpak uit bij een flip-over\" width=\"1800\" height=\"1200\" loading=\"lazy\"><figcaption class=\"am-caption\">Begrijpelijk maken wat ingewikkeld lijkt. Daar begint het voor mij.<\/figcaption><\/figure><div><span class=\"am-label\">Zo werk ik met jullie<\/span><h2>Helder uitleggen.<br>Samen toepassen.<\/h2><p class=\"am-work-intro\">Jullie kennen je organisatie. Ik breng specialistische LinkedIn-kennis, training en begeleiding mee. We bouwen voort op het werk van jullie communicatie- en HR-professionals.<\/p><article class=\"am-principle\"><h3>Ik vraag door.<\/h3><p>Wat willen jullie bereiken? Waar loopt het vast? Wat is er al geprobeerd? Zo wordt duidelijk welke kennis, keuzes of ondersteuning nodig zijn.<\/p><\/article><article class=\"am-principle\"><h3>Ik maak het concreet.<\/h3><p>We werken met jullie eigen profielen, verhalen en voorbeelden. Zodat mensen de verbinding zien met hun werk en weten wat ze kunnen doen.<\/p><\/article><article class=\"am-principle\"><h3>Ik kijk naar wat blijft werken.<\/h3><p>Een goed idee moet ook passen in een volle werkweek. Daarom hebben oefenen, feedback en haalbare afspraken een plek in mijn begeleiding.<\/p><\/article><div class=\"am-method\"><strong>Strategie \u00b7 educatie \u00b7 activatie \u00b7 borging<\/strong>Die combinatie vormt de basis van mijn TROTS-methode: richting bepalen, begrijpen, toepassen en de aanpak samen volhouden.<\/div><\/div><\/div><p class=\"am-learning\"><strong>Zelf blijf ik ook leren.<\/strong> Mijn onderwijsachtergrond heb ik aangevuld met opleidingen in storytelling bij onder andere Frankwatching, Cor Hospes en Herman Wegter, en met Verbaal Meesterschap en Persoonlijk Leiderschap van Remco Claassen. Die kennis helpt me scherpe vragen te stellen, groepen mee te nemen en verhalen helder te maken.<\/p><\/div><\/section>\n<section class=\"am-section am-personal\" id=\"am-persoonlijk\"><div class=\"am-wrap\"><div class=\"am-section-head\"><div><span class=\"am-label\">En verder?<\/span><h2>Ook dit ben ik.<\/h2><\/div><p>Er is natuurlijk meer dan mijn werk. Dit zijn een paar dingen waar ik graag tijd voor maak.<\/p><\/div><div class=\"am-personal-grid\"><figure class=\"am-personal-card am-cook\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/merk-je-merk-herma-kookles.webp\" alt=\"Herma tijdens haar maandelijkse kookles, met een theedoek over haar schouder\" width=\"1350\" height=\"1800\" loading=\"lazy\"><figcaption><span class=\"am-label\">Mijn grootste hobby<\/span><h3>Aan het fornuis.<\/h3><p>Koken is mijn grootste hobby. Iedere maand ga ik naar kookles. Dan sta ik zelf weer aan de andere kant: luisteren, iets nieuws proberen, proeven en bijstellen. En ondertussen genieten van het samen koken.<\/p><\/figcaption><\/figure><figure class=\"am-personal-card am-gym\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/merk-je-merk-herma-sportschool.webp\" alt=\"Herma na het sporten bij de Pellikaan in Maastricht\" width=\"1350\" height=\"1800\" loading=\"lazy\"><figcaption><span class=\"am-label\">Bij de Pellikaan in Maastricht<\/span><h3>Blijven oefenen.<\/h3><p>Je ziet me ook regelmatig in de sportschool. Op LinkedIn gebruik ik sporten vaak als metafoor. Weten hoe een oefening werkt is \u00e9\u00e9n ding. Het ook gaan doen en blijven herhalen, daar gebeurt het.<\/p><\/figcaption><\/figure><figure class=\"am-personal-card am-family\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/merk-je-merk-herma-efteling.webp\" alt=\"Herma met haar gezin aan een terrastafel in de Efteling\" width=\"1800\" height=\"1350\" loading=\"lazy\"><figcaption><span class=\"am-label\">Met mijn gezin<\/span><h3>Blij als een kind.<\/h3><p>Ja, ik kan bijzonder gelukkig worden van de Efteling. Zeker samen met mijn gezin. Even opgaan in een andere wereld, met verhalen en details die overal terugkomen.<\/p><\/figcaption><\/figure><figure class=\"am-personal-card am-partner\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/merk-je-merk-herma-met-haar-vrouw.webp\" alt=\"Herma samen met haar vrouw tijdens een persoonlijk moment\" width=\"1800\" height=\"1200\" loading=\"lazy\"><figcaption><span class=\"am-label\">Samen<\/span><h3>Met mijn vrouw.<\/h3><p>Een dierbaar moment samen. Mijn gezin en mijn leven met mijn vrouw horen net zo goed bij mijn verhaal als mijn werk.<\/p><\/figcaption><\/figure><\/div><p class=\"am-personal-footnote\">En dan zijn er nog LEGO, Harry Potter en een Jan van Haasteren-puzzel. Ik houd van verhalen en van losse details die samen \u00e9\u00e9n geheel vormen. Die nieuwsgierigheid raak ik voorlopig niet kwijt.<\/p><\/div><\/section>\n<section class=\"mjm-reading\" aria-label=\"Verder lezen in blogs en interviews\"><div class=\"mjm-reading-wrap\"><div><span class=\"mjm-reading-label\">Blogs & interviews<\/span><h2>Zo kijk ik naar zichtbaarheid.<\/h2><\/div><div><p>In mijn blogs deel ik wat ik zie en leer in het werk met organisaties. In mijn interviews vraag ik bestuurders en professionals naar hun eigen aanpak. Zo leer je mijn kijk op LinkedIn, werkgeverschap en leiderschap nog beter kennen.<\/p><div class=\"mjm-reading-links\"><a href=\"https:\/\/merkjemerk.nl\/2020\/blog\/\">Lees mijn blogs \u2197<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/blog\/#interviews\">Ontdek wie ik interview \u2197<\/a><\/div><\/div><\/div><\/section>\n<section class=\"am-section\" id=\"am-kennismaken\"><div class=\"am-wrap am-connect\"><div><span class=\"am-label\">Eerst even kennismaken<\/span><h2>Nu ben ik benieuwd<br>naar jullie verhaal.<\/h2><p>Waar willen jullie op LinkedIn beter in worden? Wie willen jullie bereiken? En wat hebben jullie mensen nodig om daaraan bij te dragen?<\/p><p>In een halfuur via Teams bespreken we jullie vraag en kijken we of mijn aanpak past. Je hoeft vooraf nog niet precies te weten welke training of begeleiding je zoekt.<\/p><div id=\"mjm-mailkeuze\" tabindex=\"-1\" aria-labelledby=\"mjm-mail-title\"><h3 id=\"mjm-mail-title\">Mail voor een kennismaking<\/h3><p class=\"mjm-mail-intro\">Kies waar je wilt mailen. 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En leer mensen hoe ze er zelf mee [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":887,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-913","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Over mij - Merk je Merk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merkjemerk.nl\/2020\/over-mij\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Over mij - Merk je Merk\" \/>\n<meta property=\"og:description\" content=\"Mijn verhaalMijn werkwijzeEn verderKennismaken \u2197 Herma Westenberg \u00b7 LinkedIn strateeg &amp; trainer Ik ben Herma.Van begrijpennaar doen. Mijn roots liggen in het onderwijs. Nu help ik organisaties hun verhaal zichtbaar maken op LinkedIn, samen met de mensen die het iedere dag waarmaken. Ik maak ingewikkelde dingen begrijpelijk. 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