{"id":331,"date":"2020-07-10T12:28:07","date_gmt":"2020-07-10T12:28:07","guid":{"rendered":"http:\/\/merkjemerk.nl\/2020\/?page_id=331"},"modified":"2026-09-24T19:10:54","modified_gmt":"2026-09-24T19:10:54","slug":"blog","status":"publish","type":"page","link":"https:\/\/merkjemerk.nl\/2020\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"331\" class=\"elementor elementor-331\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f94a8a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f94a8a1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77f6e9f0\" data-id=\"77f6e9f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78def2ea elementor-widget elementor-widget-html\" data-id=\"78def2ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mb-site\"><style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Poppins:wght@400;500;600;650;700&display=swap');\nbody.elementor-page-331{background:#fff;color:#293f5b}\nbody.elementor-page-331 .elementor-widget:not(:last-child){margin-bottom:0}body.elementor-page-331 .elementor-top-section:not(.mb-post-section)>.elementor-container{max-width:none}\n.mb-site{--ink:#293f5b;--blue:#476285;--teal:#476285;--accent:#8847ff;--warm:#f6f3ee;--sand:#D4CAB9;--muted:#476285;background:white;color:var(--ink);font:400 15px\/1.85 Poppins,Arial,sans-serif;text-align:left;color-scheme:light}\n.mb-site *{box-sizing:border-box}.mb-site :is(h1,h2,h3,p,figure){margin:0}.mb-site :is(h1,h2,h3){font-family:Poppins,Arial,sans-serif;font-weight:600;letter-spacing:-.04em;line-height:1.25;color:var(--ink)}.mb-site h1{font-size:clamp(37px,4.1vw,57px)}.mb-site h2{font-size:clamp(29px,3vw,39px)}.mb-site h3{font-size:22px}.mb-site p+p{margin-top:17px}.mb-site a{color:inherit;text-decoration:none}.mb-site a:focus-visible,.mb-site button:focus-visible{outline:3px solid #476285;outline-offset:4px}.mb-site img{display:block;max-width:100%;height:auto}.mb-wrap{width:min(1170px,calc(100% - 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Er zijn vacatures. En toch blijft het trekken aan zichtbaarheid en aan collega\u2019s die mee kunnen doen.<\/p><p class=\"mb-lead\">Hier deel ik mijn inzichten over LinkedIn, werkgeverschap en zichtbaar leiderschap. En ga ik in gesprek met mensen die laten zien hoe zij dat in de praktijk aanpakken.<\/p><div class=\"mb-actions\"><a class=\"mb-button\" href=\"#interviews\">Ontdek de interviews \u2193<\/a><a class=\"mb-link\" href=\"#blogs-van-herma\">Lees mijn blogs \u2193<\/a><\/div><\/div><article class=\"mb-feature\"><a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/24\/ron-coenen-voorzitter-lwv-over-werkgeverscommunicatie-en-de-arbeidsmarkt\/\" aria-label=\"Lees het interview met Ron Coenen\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging.png\" width=\"1920\" height=\"1080\" alt=\"Herma Westenberg in gesprek met Ron Coenen van de LWV\" fetchpriority=\"high\"><\/a><div class=\"mb-feature-body\"><span class=\"mb-label\">Uitgelicht interview \u00b7 24 maart 2026<\/span><h2>Goed werk mag gezien worden.<\/h2><p>Met Ron Coenen, voorzitter van de LWV, over werkgeverscommunicatie, de arbeidsmarkt en de kracht van een gezamenlijk verhaal.<\/p><a class=\"mb-link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/24\/ron-coenen-voorzitter-lwv-over-werkgeverscommunicatie-en-de-arbeidsmarkt\/\">Lees mijn gesprek met Ron Coenen \u2197<\/a><\/div><\/article><\/div><\/section>\n<section class=\"mb-intro mb-interview-intro\" id=\"interviews\"><div class=\"mb-wrap mb-intro-grid\"><div><span class=\"mb-label\">In gesprek met de praktijk<\/span><h2>Interviews<\/h2><\/div><p>Hoe geven anderen zichtbaarheid vorm? Ik vraag bestuurders en professionals naar hun keuzes, ervaringen en dilemma\u2019s. Gesprekken om van te leren en naast jullie eigen praktijk te leggen.<\/p><\/div><\/section><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65aa82dc mb-post-section mb-interviews-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65aa82dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f35f00e\" data-id=\"1f35f00e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28e03559 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"28e03559\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15694 post type-post status-publish format-standard has-post-thumbnail hentry category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/09\/07\/joyce-moesman-nieuw-leiderschap\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/joyce-moesman-nieuw-leiderschap-merk-je-merk-1024x576.png\" class=\"attachment-large size-large wp-image-15696\" alt=\"Joyce Moesman en Herma Westenberg over Nieuw Leiderschap en de kracht van aandacht\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/joyce-moesman-nieuw-leiderschap-merk-je-merk-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/joyce-moesman-nieuw-leiderschap-merk-je-merk-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/joyce-moesman-nieuw-leiderschap-merk-je-merk-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/joyce-moesman-nieuw-leiderschap-merk-je-merk.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/09\/07\/joyce-moesman-nieuw-leiderschap\/\" >\n\t\t\t\tHet gaat niet om de man of vrouw. Het gaat om de mens.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t7 september 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In gesprek met Joyce Moesman van At Mens over Nieuw Leiderschap, voorbeeldgedrag, vertragen en de kracht van oprechte aandacht in organisaties.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/09\/07\/joyce-moesman-nieuw-leiderschap\/\" aria-label=\"Lees meer over Het gaat niet om de man of vrouw. Het gaat om de mens.\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15699 post type-post status-publish format-standard has-post-thumbnail hentry category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/09\/02\/rob-niesen-ab-werkt-goed-werkgeverschap\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/rob-niesen-ab-werkt-werkgeverschap-1024x576.png\" class=\"attachment-large size-large wp-image-15701\" alt=\"Rob Niesen en Herma Westenberg: op zoek naar het schaap met de 25 poten?\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/rob-niesen-ab-werkt-werkgeverschap-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/rob-niesen-ab-werkt-werkgeverschap-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/rob-niesen-ab-werkt-werkgeverschap-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/rob-niesen-ab-werkt-werkgeverschap.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/09\/02\/rob-niesen-ab-werkt-goed-werkgeverschap\/\" >\n\t\t\t\tOp zoek naar het schaap met de 25 poten?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t2 september 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In gesprek met Rob Niesen van AB Werkt over talent, goed werkgeverschap en oude patronen. Wat als jullie organisatie sneller verandert dan het beeld buiten?<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/09\/02\/rob-niesen-ab-werkt-goed-werkgeverschap\/\" aria-label=\"Lees meer over Op zoek naar het schaap met de 25 poten?\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15703 post type-post status-publish format-standard has-post-thumbnail hentry category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/29\/astrid-boeijen-brightlands-zichtbaar-leiderschap\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/astrid-boeijen-brightlands-zichtbaar-leiderschap-1024x576.png\" class=\"attachment-large size-large wp-image-15704\" alt=\"Astrid Boeijen en Herma Westenberg over zichtbaar leiderschap en innovatie bij Brightlands Chemelot Campus\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/astrid-boeijen-brightlands-zichtbaar-leiderschap-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/astrid-boeijen-brightlands-zichtbaar-leiderschap-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/astrid-boeijen-brightlands-zichtbaar-leiderschap-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/astrid-boeijen-brightlands-zichtbaar-leiderschap.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/29\/astrid-boeijen-brightlands-zichtbaar-leiderschap\/\" >\n\t\t\t\tZichtbaarheid gaat over wat jij in beweging wil zetten.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t29 juni 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In gesprek met Astrid Boeijen van Brightlands Chemelot Campus over zichtbaar leiderschap, innovatie en waarom bestuurders vaker hun stem mogen laten horen.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/29\/astrid-boeijen-brightlands-zichtbaar-leiderschap\/\" aria-label=\"Lees meer over Zichtbaarheid gaat over wat jij in beweging wil zetten.\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15713 post type-post status-publish format-standard has-post-thumbnail hentry category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/falco-cremers-meandergroep-strategische-communicatie\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/falco-cremers-meandergroep-communicatie-1024x576.png\" class=\"attachment-large size-large wp-image-15714\" alt=\"Falco Cremers en Herma Westenberg over de strategische rol van Communicatie bij MeanderGroep\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/falco-cremers-meandergroep-communicatie-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/falco-cremers-meandergroep-communicatie-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/falco-cremers-meandergroep-communicatie-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/falco-cremers-meandergroep-communicatie.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/falco-cremers-meandergroep-strategische-communicatie\/\" >\n\t\t\t\t&#8220;Het verhaal is er vaak al. Je moet het alleen op de juiste manier weten te vinden&#8221;.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 juni 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In gesprek met Falco Cremers van MeanderGroep over de strategische rol van Communicatie, het verbinden van beleid en praktijk en de verhalen die organisaties vooruithelpen.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/falco-cremers-meandergroep-strategische-communicatie\/\" aria-label=\"Lees meer over &#8220;Het verhaal is er vaak al. Je moet het alleen op de juiste manier weten te vinden&#8221;.\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15706 post type-post status-publish format-standard has-post-thumbnail hentry category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/04\/15\/margo-de-kock-storytelling-zichtbaarheid-maatschappelijke-impact\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/margo-de-kock-storytelling-maatschappelijke-impact-1024x576.jpeg\" class=\"attachment-large size-large wp-image-15707\" alt=\"Margo de Kock en Herma Westenberg over storytelling, zichtbaarheid en maatschappelijke impact\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/margo-de-kock-storytelling-maatschappelijke-impact-1024x576.jpeg 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/margo-de-kock-storytelling-maatschappelijke-impact-300x169.jpeg 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/margo-de-kock-storytelling-maatschappelijke-impact-768x432.jpeg 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/margo-de-kock-storytelling-maatschappelijke-impact.jpeg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/04\/15\/margo-de-kock-storytelling-zichtbaarheid-maatschappelijke-impact\/\" >\n\t\t\t\tNiet het beste verhaal wint. Maar wie het verhaal het best vertelt.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t15 april 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In gesprek met Margo de Kock van Stichting Wigwam over storytelling, zichtbaarheid en maatschappelijke impact. Hoe wordt jullie organisatieverhaal ook het verhaal van medewerkers?<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/04\/15\/margo-de-kock-storytelling-zichtbaarheid-maatschappelijke-impact\/\" aria-label=\"Lees meer over Niet het beste verhaal wint. Maar wie het verhaal het best vertelt.\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15131 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/24\/ron-coenen-voorzitter-lwv-over-werkgeverscommunicatie-en-de-arbeidsmarkt\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging-1024x576.png\" class=\"attachment-large size-large wp-image-15133\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Ron-Coenen-Limburgse-werkgevers-vereniging.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/24\/ron-coenen-voorzitter-lwv-over-werkgeverscommunicatie-en-de-arbeidsmarkt\/\" >\n\t\t\t\tRon Coenen voorzitter LWV over werkgeverscommunicatie en de arbeidsmarkt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t24 maart 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Limburg is te bescheiden. Dat moet echt anders. In gesprek met Ron Coenen, voorzitter van de LWV. Als je het hebt over werkgelegenheid, economie<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/24\/ron-coenen-voorzitter-lwv-over-werkgeverscommunicatie-en-de-arbeidsmarkt\/\" aria-label=\"Lees meer over Ron Coenen voorzitter LWV over werkgeverscommunicatie en de arbeidsmarkt\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15027 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/05\/arbeidsmarktcommunicatie-begint-niet-bij-een-vacature-waarom-jongeren-jouw-vacature-niet-lezen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Jos-Meessen-Meet-the-Yougsters-1024x576.png\" class=\"attachment-large size-large wp-image-15058\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Jos-Meessen-Meet-the-Yougsters-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Jos-Meessen-Meet-the-Yougsters-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Jos-Meessen-Meet-the-Yougsters-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Jos-Meessen-Meet-the-Yougsters-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Jos-Meessen-Meet-the-Yougsters.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/05\/arbeidsmarktcommunicatie-begint-niet-bij-een-vacature-waarom-jongeren-jouw-vacature-niet-lezen\/\" >\n\t\t\t\tArbeidsmarktcommunicatie begint niet bij een vacature. Waarom jongeren jouw vacature niet lezen.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t5 maart 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Arbeidsmarktcommunicatie begint niet bij een vacature, maar bij het werken aan de zichtbaarheid van je organisatie. Als jongeren je niet kennen, lezen ze ook<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/05\/arbeidsmarktcommunicatie-begint-niet-bij-een-vacature-waarom-jongeren-jouw-vacature-niet-lezen\/\" aria-label=\"Lees meer over Arbeidsmarktcommunicatie begint niet bij een vacature. Waarom jongeren jouw vacature niet lezen.\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14416 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/01\/14\/hoe-blijf-je-zichtbaar-op-linkedin-zonder-dat-het-een-extra-baan-of-marketingcircus-wordt\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/01\/Interview-employer-branding-Havep-en-VP-Textile-1024x576.png\" class=\"attachment-large size-large wp-image-14552\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/01\/Interview-employer-branding-Havep-en-VP-Textile-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/01\/Interview-employer-branding-Havep-en-VP-Textile-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/01\/Interview-employer-branding-Havep-en-VP-Textile-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/01\/Interview-employer-branding-Havep-en-VP-Textile-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/01\/Interview-employer-branding-Havep-en-VP-Textile.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/01\/14\/hoe-blijf-je-zichtbaar-op-linkedin-zonder-dat-het-een-extra-baan-of-marketingcircus-wordt\/\" >\n\t\t\t\tHoe blijf je zichtbaar op LinkedIn zonder dat het een extra baan of marketingcircus wordt &#8230;\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t14 januari 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Wat er gebeurt als mensen stoppen met \u2018posten\u2019 en gewoon hun werk laten zien. Edward Lie-a-sam (HAVEP) &amp; Marjolein Beerendonk (VP Textile) over LinkedIn,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/01\/14\/hoe-blijf-je-zichtbaar-op-linkedin-zonder-dat-het-een-extra-baan-of-marketingcircus-wordt\/\" aria-label=\"Lees meer over Hoe blijf je zichtbaar op LinkedIn zonder dat het een extra baan of marketingcircus wordt &#8230;\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14045 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie category-interviews\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/10\/29\/authentiek-zichtbaar-leiderschap-interview-met-theo-bovens\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/10\/Authentiek-zichtbaar-leiderschap-interview-met-Theo-Bovens-1024x576.png\" class=\"attachment-large size-large wp-image-14046\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/10\/Authentiek-zichtbaar-leiderschap-interview-met-Theo-Bovens-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/10\/Authentiek-zichtbaar-leiderschap-interview-met-Theo-Bovens-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/10\/Authentiek-zichtbaar-leiderschap-interview-met-Theo-Bovens-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/10\/Authentiek-zichtbaar-leiderschap-interview-met-Theo-Bovens-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/10\/Authentiek-zichtbaar-leiderschap-interview-met-Theo-Bovens.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/10\/29\/authentiek-zichtbaar-leiderschap-interview-met-theo-bovens\/\" >\n\t\t\t\tAuthentiek zichtbaar leiderschap, interview met Theo Bovens\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t29 oktober 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Authentiek leiderschap in tijden van AI \u00a0Zijn Maastrichtse knievel (snor) is inmiddels zijn handelsmerk geworden.Verregend op de foto, een video tijdens het wisselen van<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/10\/29\/authentiek-zichtbaar-leiderschap-interview-met-theo-bovens\/\" aria-label=\"Lees meer over Authentiek zichtbaar leiderschap, interview met Theo Bovens\" tabindex=\"-1\" >\n\t\t\tLees het interview \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"2\" data-next-page=\"https:\/\/merkjemerk.nl\/2020\/?e-page-28e03559=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Paginering\">\n\t\t\t<span class=\"page-numbers prev\">\u2190 Vorige<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Pagina<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/merkjemerk.nl\/2020\/wp-json\/wp\/v2\/pages\/331\/?e-page-28e03559=2\"><span class=\"elementor-screen-only\">Pagina<\/span>2<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/merkjemerk.nl\/2020\/?e-page-28e03559=2\">Volgende \u2192<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66847771 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66847771\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38c529bd\" data-id=\"38c529bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-259bfff8 elementor-widget elementor-widget-html\" data-id=\"259bfff8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mb-site\"><section class=\"mb-routes\"><div class=\"mb-wrap\"><span class=\"mb-label\">Waar lopen jullie tegenaan?<\/span><h2>Begin bij de vraag die bij jullie speelt.<\/h2><p class=\"mb-routes-intro\">Voor marketing en communicatie, HR en recruitment, bestuurders en leidinggevenden. Ieder vanuit een eigen rol, met een gezamenlijke opgave.<\/p><div class=\"mb-route-grid\">\n<article class=\"mb-route\"><span class=\"mb-label\">Collega\u2019s &amp; content<\/span><h3>\u201cWe blijven vragen om input. Hoe krijgen we mensen mee?\u201d<\/h3><p>De verhalen zijn er. Alleen herkennen collega\u2019s ze niet altijd, of weten ze niet hoe ze die kunnen delen. Deze artikelen helpen om het concreet te maken.<\/p><div class=\"mb-route-links\"><a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/01\/14\/hoe-blijf-je-zichtbaar-op-linkedin-zonder-dat-het-een-extra-baan-of-marketingcircus-wordt\/\">Zo blijft zichtbaar zijn werkbaar bij HAVEP en VP Textile \u2197<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/02\/25\/contentcreatie-op-linkedin-met-wonen-limburg\/\">Samen content maken bij Wonen Limburg \u2197<\/a><\/div><\/article>\n<article class=\"mb-route\"><span class=\"mb-label\">Werkgeverschap &amp; arbeidsmarkt<\/span><h3>\u201cWe delen vacatures. Maar kennen de juiste mensen ons al?\u201d<\/h3><p>HR kent het werk en de mensen. MARCOM weet hoe je een verhaal overbrengt. Hoe breng je die kennis bij elkaar, ook voordat er een vacature is?<\/p><div class=\"mb-route-links\"><a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/05\/arbeidsmarktcommunicatie-begint-niet-bij-een-vacature-waarom-jongeren-jouw-vacature-niet-lezen\/\">Jong talent bereiken: mijn gesprek met Jos Meessen \u2197<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/2024\/08\/13\/de-kracht-van-linkedin-voor-employer-branding-hr-managers-en-marcom-een-slimme-combi\/\">HR en MARCOM: samen aan een werkgeversmerk werken \u2197<\/a><\/div><\/article>\n<article class=\"mb-route\"><span class=\"mb-label\">Leiderschap &amp; positionering<\/span><h3>\u201cOnze expertise is er. Hoe maken we die herkenbaar?\u201d<\/h3><p>Waar staan jullie voor? En welke rol spelen bestuurders, leidinggevenden en experts in dat verhaal? Lees hoe eigenheid en een duidelijke koers samenkomen.<\/p><div class=\"mb-route-links\"><a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/10\/29\/authentiek-zichtbaar-leiderschap-interview-met-theo-bovens\/\">Authentiek zichtbaar leiderschap met Theo Bovens \u2197<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/beter-zichtbaar-worden-als-betekenisvolle-speler-in-het-werkveld\/\">Zes inzichten voor betekenisvolle organisatiezichtbaarheid \u2197<\/a><\/div><\/article>\n<\/div><\/div><\/section><section class=\"mb-intro\" id=\"blogs-van-herma\"><div class=\"mb-wrap mb-intro-grid\"><div><span class=\"mb-label\">Mijn inzichten<\/span><h2>Blogs van Herma<\/h2><\/div><p>Over herkenbare vragen uit mijn trainingen en gesprekken. Van collega\u2019s helpen om hun expertise te delen tot keuzes maken in jullie content en profilering op LinkedIn. De nieuwste blogs staan bovenaan.<\/p><\/div><\/section><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4852e1b mb-post-section mb-blogs-section elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4852e1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bcd2296\" data-id=\"6bcd2296\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d4a754a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"6d4a754a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;numbers_and_prev_next&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15339 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/beter-zichtbaar-worden-als-betekenisvolle-speler-in-het-werkveld\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-8-1024x576.png\" class=\"attachment-large size-large wp-image-15349\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-8-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-8-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-8-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-8-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-8.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/beter-zichtbaar-worden-als-betekenisvolle-speler-in-het-werkveld\/\" >\n\t\t\t\tbeter zichtbaar worden als betekenisvolle speler in het werkveld\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t17 juni 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>De 6 inzichten die ik momenteel zie bij organisaties die zichtbaar willen worden als betekenisvolle speler binnen hun werkveld.\u00a0 Waarom veel organisaties waardevol werk<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/17\/beter-zichtbaar-worden-als-betekenisvolle-speler-in-het-werkveld\/\" aria-label=\"Lees meer over beter zichtbaar worden als betekenisvolle speler in het werkveld\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15324 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/16\/de-organisaties-die-de-komende-jaren-in-zichtbaarheid-winnen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-1024x576.jpg\" class=\"attachment-large size-large wp-image-15337\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-1024x576.jpg 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-300x169.jpg 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-768x432.jpg 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN-1536x864.jpg 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/06\/LINKEDIN.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/16\/de-organisaties-die-de-komende-jaren-in-zichtbaarheid-winnen\/\" >\n\t\t\t\tDe organisaties die de komende jaren in zichtbaarheid winnen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t16 juni 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Waarom kandidaten eerst je medewerkers beoordelen en pas daarna je vacature lezen. Negen maanden geleden sprak ik met Quincy Kok. Marketing &amp; communicatie adviseur<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/06\/16\/de-organisaties-die-de-komende-jaren-in-zichtbaarheid-winnen\/\" aria-label=\"Lees meer over De organisaties die de komende jaren in zichtbaarheid winnen\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15112 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/19\/4-verschuivingen-die-bepalen-of-je-zichtbaar-wordt-als-werkgever-of-blijft-aanmodderen\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Werkgeverszichtbaarheid-in-2026-1024x576.png\" class=\"attachment-large size-large wp-image-15113\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Werkgeverszichtbaarheid-in-2026-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Werkgeverszichtbaarheid-in-2026-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Werkgeverszichtbaarheid-in-2026-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Werkgeverszichtbaarheid-in-2026-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/03\/Werkgeverszichtbaarheid-in-2026.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/19\/4-verschuivingen-die-bepalen-of-je-zichtbaar-wordt-als-werkgever-of-blijft-aanmodderen\/\" >\n\t\t\t\t4 verschuivingen die bepalen of je zichtbaar wordt als werkgever\u2026 of blijft aanmodderen\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t19 maart 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Het online spel qua zichtbaarheid is met de komst van AI voor altijd veranderd. Content maken is niet langer meer de norm. Iedereen kan<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2026\/03\/19\/4-verschuivingen-die-bepalen-of-je-zichtbaar-wordt-als-werkgever-of-blijft-aanmodderen\/\" aria-label=\"Lees meer over 4 verschuivingen die bepalen of je zichtbaar wordt als werkgever\u2026 of blijft aanmodderen\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-14201 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/12\/22\/he-werk-je-aan-een-online-zichtbaar-sterk-merk-en-werkgeversmerk-in-2026\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/12\/LINKEDIN-1024x576.png\" class=\"attachment-large size-large wp-image-14252\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/12\/LINKEDIN-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/12\/LINKEDIN-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/12\/LINKEDIN-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/12\/LINKEDIN-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/12\/LINKEDIN.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/12\/22\/he-werk-je-aan-een-online-zichtbaar-sterk-merk-en-werkgeversmerk-in-2026\/\" >\n\t\t\t\tHoe werk je aan een online zichtbaar sterk merk en werkgeversmerk in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t22 december 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Waarom LinkedIn in 2026 niet pers\u00e9 meer werkt op volume (en wat je dan w\u00e9l moet doen). De laatste weken van het jaar. De<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/12\/22\/he-werk-je-aan-een-online-zichtbaar-sterk-merk-en-werkgeversmerk-in-2026\/\" aria-label=\"Lees meer over Hoe werk je aan een online zichtbaar sterk merk en werkgeversmerk in 2026\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13641 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/09\/10\/employer-branding-werkt-alleen-als-je-het-echt-leeft\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/09\/LINKEDIN-4-1024x576.png\" class=\"attachment-large size-large wp-image-13642\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/09\/LINKEDIN-4-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/09\/LINKEDIN-4-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/09\/LINKEDIN-4-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/09\/LINKEDIN-4-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/09\/LINKEDIN-4.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/09\/10\/employer-branding-werkt-alleen-als-je-het-echt-leeft\/\" >\n\t\t\t\tArbeidsmarktcommunicatie werkt alleen als je het echt leeft\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t10 september 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Van organisatiecultuur naar waardevolle zichtbaarheid als werkgever. In een krappe arbeidsmarkt is aantrekkelijk werkgeverschap geen luxe, maar noodzaak. Toch blijft het vaak bij een<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/09\/10\/employer-branding-werkt-alleen-als-je-het-echt-leeft\/\" aria-label=\"Lees meer over Arbeidsmarktcommunicatie werkt alleen als je het echt leeft\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12533 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/04\/23\/het-leed-dat-authentiek-zijn-heet\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/04\/LINKEDIN-TRENDS-TIPS-2024-1-1024x576.png\" class=\"attachment-large size-large wp-image-12540\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/04\/LINKEDIN-TRENDS-TIPS-2024-1-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/04\/LINKEDIN-TRENDS-TIPS-2024-1-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/04\/LINKEDIN-TRENDS-TIPS-2024-1-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/04\/LINKEDIN-TRENDS-TIPS-2024-1-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/04\/LINKEDIN-TRENDS-TIPS-2024-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/04\/23\/het-leed-dat-authentiek-zijn-heet\/\" >\n\t\t\t\tHet leed dat authentiek zijn heet\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t23 april 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ik rij vanaf de maand juni met alle liefde een stukje verder voor dat \u00e9ne ijsje.\u00a0 Het ijsje van Visser, op de weg naar<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/04\/23\/het-leed-dat-authentiek-zijn-heet\/\" aria-label=\"Lees meer over Het leed dat authentiek zijn heet\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12372 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/03\/31\/die-bokito-collega-met-zn-borstklopperij\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/03\/LINKEDIN-TRENDS-TIPS-2024-1024x576.png\" class=\"attachment-large size-large wp-image-12390\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/03\/LINKEDIN-TRENDS-TIPS-2024-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/03\/LINKEDIN-TRENDS-TIPS-2024-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/03\/LINKEDIN-TRENDS-TIPS-2024-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/03\/LINKEDIN-TRENDS-TIPS-2024-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/03\/LINKEDIN-TRENDS-TIPS-2024.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/03\/31\/die-bokito-collega-met-zn-borstklopperij\/\" >\n\t\t\t\tDie Bokito collega met z&#8217;n borstklopperij &#8230;\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t31 maart 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ik vraag de deelnemers in mijn training altijd: wat houdt je tot nu toe tegen om (meer) zichtbaar te zijn? Steevast wordt door meerdere<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/03\/31\/die-bokito-collega-met-zn-borstklopperij\/\" aria-label=\"Lees meer over Die Bokito collega met z&#8217;n borstklopperij &#8230;\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11891 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/02\/26\/van-strategie-naar-concrete-acties-op-linkedin-die-ervoor-zorgen-dat-je-op-de-radar-komt-bij-de-doelgroep\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/02\/LinkedIn-BLOG-Merk-je-Merk-van-strategie-naar-acties-1024x576.png\" class=\"attachment-large size-large wp-image-11899\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/02\/LinkedIn-BLOG-Merk-je-Merk-van-strategie-naar-acties-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/02\/LinkedIn-BLOG-Merk-je-Merk-van-strategie-naar-acties-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/02\/LinkedIn-BLOG-Merk-je-Merk-van-strategie-naar-acties-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/02\/LinkedIn-BLOG-Merk-je-Merk-van-strategie-naar-acties-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2025\/02\/LinkedIn-BLOG-Merk-je-Merk-van-strategie-naar-acties.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2025\/02\/26\/van-strategie-naar-concrete-acties-op-linkedin-die-ervoor-zorgen-dat-je-op-de-radar-komt-bij-de-doelgroep\/\" >\n\t\t\t\tVan strategie naar concrete acties op LinkedIn, die ervoor zorgen dat je op de radar komt bij de doelgroep\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t26 februari 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ik sta op dit moment steeds vaker op een non-profit werkvloer om de medewerkers mee te nemen in de wondere wereld van LinkedIn. MET-GGZ<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/02\/26\/van-strategie-naar-concrete-acties-op-linkedin-die-ervoor-zorgen-dat-je-op-de-radar-komt-bij-de-doelgroep\/\" aria-label=\"Lees meer over Van strategie naar concrete acties op LinkedIn, die ervoor zorgen dat je op de radar komt bij de doelgroep\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11393 post type-post status-publish format-standard has-post-thumbnail hentry category-geen-categorie\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/merkjemerk.nl\/2020\/2024\/12\/30\/mijn-laatste-voor-2024\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2024\/12\/LINKEDIN-TRENDS-TIPS-2024-1-1024x576.png\" class=\"attachment-large size-large wp-image-11410\" alt=\"\" srcset=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2024\/12\/LINKEDIN-TRENDS-TIPS-2024-1-1024x576.png 1024w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2024\/12\/LINKEDIN-TRENDS-TIPS-2024-1-300x169.png 300w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2024\/12\/LINKEDIN-TRENDS-TIPS-2024-1-768x432.png 768w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2024\/12\/LINKEDIN-TRENDS-TIPS-2024-1-1536x864.png 1536w, https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2024\/12\/LINKEDIN-TRENDS-TIPS-2024-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/merkjemerk.nl\/2020\/2024\/12\/30\/mijn-laatste-voor-2024\/\" >\n\t\t\t\tMijn laatste voor 2024\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\t30 december 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Potverdomme wat een jaar was het. Ik val maar meteen met de deur in huis: het was niet echt een topjaar voor Westenberg. Het<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/merkjemerk.nl\/2020\/2024\/12\/30\/mijn-laatste-voor-2024\/\" aria-label=\"Lees meer over Mijn laatste voor 2024\" tabindex=\"-1\" >\n\t\t\tLees de blog \u2197\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/merkjemerk.nl\/2020\/?e-page-6d4a754a=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Paginering\">\n\t\t\t<span class=\"page-numbers prev\">\u2190 Vorige<\/span>\n<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Pagina<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/merkjemerk.nl\/2020\/wp-json\/wp\/v2\/pages\/331\/?e-page-6d4a754a=2\"><span class=\"elementor-screen-only\">Pagina<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/merkjemerk.nl\/2020\/wp-json\/wp\/v2\/pages\/331\/?e-page-6d4a754a=3\"><span class=\"elementor-screen-only\">Pagina<\/span>3<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/merkjemerk.nl\/2020\/wp-json\/wp\/v2\/pages\/331\/?e-page-6d4a754a=4\"><span class=\"elementor-screen-only\">Pagina<\/span>4<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/merkjemerk.nl\/2020\/wp-json\/wp\/v2\/pages\/331\/?e-page-6d4a754a=5\"><span class=\"elementor-screen-only\">Pagina<\/span>5<\/a>\n<a class=\"page-numbers next\" href=\"https:\/\/merkjemerk.nl\/2020\/?e-page-6d4a754a=2\">Volgende \u2192<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1881e0ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1881e0ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1739153c\" data-id=\"1739153c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b2e918d elementor-widget elementor-widget-html\" data-id=\"7b2e918d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"mb-site\" id=\"mjm-blog-contact\"><section class=\"mb-bridge\"><div class=\"mb-wrap mb-bridge-grid\"><div><span class=\"mb-label\">Van lezen naar jullie praktijk<\/span><h2>Je hoeft dit als MARCOM of HR niet alleen te dragen.<\/h2><\/div><div><p>Jullie kennen de organisatie, de mensen en de gevoeligheden. Ik help om die kennis te vertalen naar een aanpak waarmee collega\u2019s zelf aan de slag kunnen. Met training, begeleiding en ruimte om te oefenen.<\/p><p>Zo bouwen we voort op wat er al is. En wordt zichtbaarheid iets waar meerdere mensen aan bijdragen.<\/p><div class=\"mb-actions\"><a class=\"mb-button\" href=\"https:\/\/merkjemerk.nl\/2020\/linkedin-incompany-training-van-medewerker-naar-medemerker\/\">Bekijk het incompanytraject \u2197<\/a><a class=\"mb-link\" href=\"https:\/\/merkjemerk.nl\/2020\/referenties\/\">Lees de ervaringen van anderen \u2197<\/a><\/div><\/div><\/div><\/section><section class=\"mb-contact\"><div class=\"mb-wrap mb-contact-grid\"><div><span class=\"mb-label\">Eerst jullie verhaal<\/span><h2>Herkenbaar?<br>Laten we eens kennismaken.<\/h2><p>Waar blijft het bij jullie hangen? Wat willen jullie bereiken? En waar moeten we rekening mee houden qua mensen, tijd en organisatie?<\/p><p>In een vrijblijvende kennismaking via Teams luister ik eerst naar jullie verhaal. Daarna kijken we welke stap past: een presentatie, masterclass, klein teamtraject of incompanytraject.<\/p><div class=\"mb-actions\"><a class=\"mb-link\" href=\"https:\/\/merkjemerk.nl\/2020\/#mjm-samenwerken\">Bekijk de vier manieren om samen te werken \u2197<\/a><\/div><\/div><div><div id=\"mjm-mailkeuze\" tabindex=\"-1\" aria-labelledby=\"mjm-mail-title\"><h3 id=\"mjm-mail-title\">Mail voor een kennismaking<\/h3><p class=\"mjm-mail-intro\">Kies waar je wilt mailen. Mijn adres, het onderwerp en een kort bericht staan al klaar.<\/p><div class=\"mjm-mail-options\"><a href=\"https:\/\/accounts.google.com\/AccountChooser\/signinchooser?continue=https%3A%2F%2Fmail.google.com%2Fmail%2F%3Fview%3Dcm%26fs%3D1%26to%3Dherma%2540merkjemerk.nl%26su%3Dkennismaken%26body%3DHoi%2520Herma%252C%250D%250A%250D%250AIk%2520wil%2520graag%2520kennismaken.%250D%250A%250D%250ANaam%253A%250D%250AOrganisatie%253A%250D%250ADit%2520zou%2520ik%2520graag%2520met%2520je%2520bespreken%253A%250D%250A%250D%250AGroet%252C%250D%250A\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Gmail (nieuw tabblad)\"><span><strong>Gmail<\/strong><small>In je browser<\/small><\/span><span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/outlook.live.com\/mail\/0\/deeplink\/compose?to=herma%40merkjemerk.nl&amp;subject=kennismaken&amp;body=Hoi%20Herma%2C%0D%0A%0D%0AIk%20wil%20graag%20kennismaken.%0D%0A%0D%0ANaam%3A%0D%0AOrganisatie%3A%0D%0ADit%20zou%20ik%20graag%20met%20je%20bespreken%3A%0D%0A%0D%0AGroet%2C%0D%0A\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Outlook of Hotmail (nieuw tabblad)\"><span><strong>Outlook \/ Hotmail<\/strong><small>Persoonlijk account<\/small><\/span><span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"https:\/\/outlook.office.com\/mail\/deeplink\/compose?to=herma%40merkjemerk.nl&amp;subject=kennismaken&amp;body=Hoi%20Herma%2C%0D%0A%0D%0AIk%20wil%20graag%20kennismaken.%0D%0A%0D%0ANaam%3A%0D%0AOrganisatie%3A%0D%0ADit%20zou%20ik%20graag%20met%20je%20bespreken%3A%0D%0A%0D%0AGroet%2C%0D%0A\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Microsoft 365 (nieuw tabblad)\"><span><strong>Microsoft 365<\/strong><small>Zakelijk Outlook-account<\/small><\/span><span aria-hidden=\"true\">\u2197<\/span><\/a><a href=\"mailto:herma@merkjemerk.nl?subject=kennismaken&amp;body=Hoi%20Herma%2C%0D%0A%0D%0AIk%20wil%20graag%20kennismaken.%0D%0A%0D%0ANaam%3A%0D%0AOrganisatie%3A%0D%0ADit%20zou%20ik%20graag%20met%20je%20bespreken%3A%0D%0A%0D%0AGroet%2C%0D%0A\" aria-label=\"Mijn mailprogramma\"><span><strong>Mijn mailprogramma<\/strong><small>Op je laptop of telefoon<\/small><\/span><span aria-hidden=\"true\">\u2197<\/span><\/a><\/div><div class=\"mjm-mail-copy\"><label for=\"mjm-email-address\">Liever zelf een e-mail maken?<\/label><div class=\"mjm-copy-row\"><input id=\"mjm-email-address\" type=\"text\" value=\"herma@merkjemerk.nl\" readonly aria-label=\"E-mailadres Herma\"><button type=\"button\" id=\"mjm-copy-email\">Kopieer adres<\/button><\/div><p class=\"mjm-mail-subject\">Onderwerp: <strong>kennismaken<\/strong><\/p><p class=\"mjm-copy-status\" id=\"mjm-copy-status\" role=\"status\" aria-live=\"polite\"><\/p><\/div><p class=\"mjm-mail-note\">Stuur je bericht; dan spreken we een moment af. Vrijblijvend \u00b7 30 minuten via Teams.<\/p><\/div><\/div><\/div><\/section><footer class=\"mb-footer\"><div class=\"mb-wrap\"><a class=\"mb-brand mjm-brand-2026\" href=\"https:\/\/merkjemerk.nl\/2020\/\" aria-label=\"Merk je Merk, naar de homepage\"><span class=\"mjm-logo-crop mjm-logo-symbol\" aria-hidden=\"true\"><img fetchpriority=\"high\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/Logo-Merk-je-Merk-nieuw.png\" alt=\"\" width=\"1054\" height=\"1493\" decoding=\"async\"><\/span><span class=\"mjm-logo-crop mjm-logo-words\" aria-hidden=\"true\"><img fetchpriority=\"high\" src=\"https:\/\/merkjemerk.nl\/2020\/wp-content\/uploads\/2026\/09\/Logo-Merk-je-Merk-nieuw.png\" alt=\"\" width=\"1054\" height=\"1493\" decoding=\"async\"><\/span><\/a><small>LinkedIn-strategie &amp; training<br>Opgemerkt worden. Opgemerkt blijven.<\/small><div class=\"mb-footer-links\"><a href=\"https:\/\/merkjemerk.nl\/2020\/\">Home<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/privacy\/\">Privacy<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/cookies\/\">Cookies<\/a><a href=\"https:\/\/merkjemerk.nl\/2020\/algemene-voorwaarden-merk-je-merk\/\">Voorwaarden<\/a><\/div><\/div><\/footer><script>\n(()=>{\n  const root=document.getElementById('mjm-blog-contact');\n  if(!root || root.dataset.mailChoiceReady)return;\n  root.dataset.mailChoiceReady='true';\n  root.querySelectorAll('a[href=\"#mjm-mailkeuze\"]').forEach(link=>link.addEventListener('click',event=>{\n    if(event.ctrlKey || event.metaKey || event.shiftKey || event.altKey)return;\n    const target=root.querySelector('#mjm-mailkeuze');\n    if(!target)return;\n    event.preventDefault();\n    target.scrollIntoView({behavior:matchMedia('(prefers-reduced-motion: reduce)').matches?'auto':'smooth',block:'start'});\n    target.focus({preventScroll:true});\n  }));\n  root.querySelector('#mjm-copy-email').addEventListener('click',async()=>{\n    const field=root.querySelector('#mjm-email-address');\n    const status=root.querySelector('#mjm-copy-status');\n    try{\n      if(!navigator.clipboard || !navigator.clipboard.writeText)throw new Error('clipboard unavailable');\n      await navigator.clipboard.writeText(field.value);\n      status.textContent='E-mailadres gekopieerd. Plak het in je nieuwe e-mail.';\n    }catch(error){\n      field.focus();field.select();\n      status.textContent='Het adres is geselecteerd. Kopieer het met Ctrl+C of \u2318C, of houd het ingedrukt op je telefoon.';\n    }\n  });\n})();\n<\/script><\/div><script>(function(){document.querySelectorAll('.mb-site a[href=\"#mjm-mailkeuze\"]').forEach(function(a){a.addEventListener('click',function(ev){var d=document.getElementById('mjm-mailkeuze');if(d){ev.preventDefault();d.scrollIntoView({behavior:'smooth',block:'start'});d.focus({preventScroll:true});}});});})();<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HomeSamenwerkenReferentiesOver HermaBlogsKennismaken \u2197 Blogs &amp; interviews \u00b7 Herma Westenberg Jullie doen goed werk.Wie ziet dat? Er wordt gepost. Er zijn vacatures. En toch blijft het trekken aan zichtbaarheid en aan collega\u2019s die mee kunnen doen. Hier deel ik mijn inzichten over LinkedIn, werkgeverschap en zichtbaar leiderschap. En ga ik in gesprek met mensen die laten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":686,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-331","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn blogs &amp; interviews voor organisaties | Merk je Merk<\/title>\n<meta name=\"description\" content=\"Blogs en interviews van Herma Westenberg over LinkedIn, werkgeverschap en zichtbaar leiderschap. 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