{"id":15798,"date":"2026-10-13T13:18:32","date_gmt":"2026-10-13T13:18:32","guid":{"rendered":"https:\/\/merkjemerk.nl\/2020\/?page_id=15798"},"modified":"2026-10-13T13:44:03","modified_gmt":"2026-10-13T13:44:03","slug":"linkedin-toolkit","status":"publish","type":"page","link":"https:\/\/merkjemerk.nl\/2020\/linkedin-toolkit\/","title":{"rendered":"LinkedIn Toolkit"},"content":{"rendered":"\r\n<!-- Plak de volledige code hieronder in \u00e9\u00e9n WordPress Gutenberg-blok: Aangepaste HTML. 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Merk LinkedIn Toolkit\"><span class=\"mjm-brandword\">merk je merk<span>.<\/span><\/span><span class=\"mjm-brandrule\"><\/span><span class=\"mjm-brandacademy\">LinkedIn Toolkit<\/span><\/div><a class=\"mjm-back\" href=\"https:\/\/merkjemerk.nl\/2020\/\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg> Terug naar Merk je Merk<\/a><\/div><\/div>\r\n <div class=\"mjm-main\">\r\n  <section class=\"mjm-hero\" aria-labelledby=\"mjm-main-title\"><div class=\"mjm-wrap mjm-herogrid\"><div><span class=\"mjm-eyebrow\">Gratis kennis voor iedereen<\/span><h1 id=\"mjm-main-title\">LinkedIn<br><em>Toolkit<\/em><\/h1><p class=\"mjm-herolead\">Hoe laat je op LinkedIn zien wat jullie organisatie te bieden heeft? Hier vind je gratis artikelen over content, werkgeversmerk en zichtbaarheid. Kies wat past bij jouw werk en gebruik de inzichten voor jullie eigen aanpak.<\/p><div class=\"mjm-heroactions\"><a class=\"mjm-button\" href=\"#kennisbank\">Bekijk de gratis artikelen <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><a class=\"mjm-button mjm-outline\" href=\"#academy\">Naar de Academy <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div><p class=\"mjm-heronote\">Vrij toegankelijk. De lessen en trajectmaterialen voor betalende klanten krijgen een aparte plek in de Academy.<\/p><\/div><aside class=\"mjm-guide\" aria-label=\"Zo gebruik je de LinkedIn Toolkit\"><div class=\"mjm-guide-label\"><span>Jouw korte route<\/span><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 2.5 14.4 9.6 21.5 12l-7.1 2.4L12 21.5l-2.4-7.1L2.5 12l7.1-2.4L12 2.5z\"\/><\/svg><\/div><h2>Je hoeft niet alles.<br>Alleen wat je n\u00fa helpt.<\/h2><div class=\"mjm-guideitem\"><span class=\"mjm-guide-num\">01<\/span><div><strong>Kies wat je verder helpt<\/strong><p>Content, werkgeversmerk of zichtbaarheid van jullie organisatie.<\/p><\/div><\/div><div class=\"mjm-guideitem\"><span class=\"mjm-guide-num\">02<\/span><div><strong>Lees de inzichten<\/strong><p>Gratis artikelen met herkenbare voorbeelden uit de praktijk.<\/p><\/div><\/div><div class=\"mjm-guideitem\"><span class=\"mjm-guide-num\">03<\/span><div><strong>Pas het toe in je werk<\/strong><p>Kleine stappen. Een aanpak die je samen kunt volhouden.<\/p><\/div><\/div><\/aside><\/div><\/section>\r\n  <nav class=\"mjm-nav\" aria-label=\"Snel naar een onderdeel\"><div class=\"mjm-wrap\"><small>Direct naar<\/small><a href=\"#kennisbank\">Gratis artikelen<\/a><a href=\"#academy\">Academy voor klanten<\/a><a href=\"#vragen\">Veelgestelde vragen<\/a><\/div><\/nav>\r\n  \r\n  \r\n  <section class=\"mjm-section mjm-knowledge\" id=\"kennisbank\" aria-labelledby=\"mjm-knowledge-title\"><div class=\"mjm-wrap\"><div class=\"mjm-section-head\"><div><span class=\"mjm-eyebrow\">Gratis artikelen<\/span><h2 id=\"mjm-knowledge-title\">Vind snel wat je nodig hebt.<\/h2><\/div><p>Deze kennis deel ik graag met je. Lees wat aansluit bij jouw vraag en vertaal het naar jullie dagelijkse praktijk.<\/p><\/div>\r\n  <div class=\"mjm-searchbar\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><circle cx=\"10.8\" cy=\"10.8\" r=\"6.8\"\/><path d=\"m16 16 4.5 4.5\"\/><\/svg><input id=\"mjm-search\" type=\"search\" placeholder=\"Zoek op onderwerp, bijvoorbeeld \u2018profiel\u2019 of \u2018werkgeversmerk\u2019\" aria-label=\"Doorzoek de materialen\"><\/div>\r\n  <div class=\"mjm-filterline\" role=\"group\" aria-label=\"Filter op rol\"><button type=\"button\" data-role-filter=\"alles\" aria-pressed=\"true\">Alle onderwerpen<\/button><button type=\"button\" data-role-filter=\"communicatie\" aria-pressed=\"false\">Communicatie<\/button><button type=\"button\" data-role-filter=\"hr\" aria-pressed=\"false\">HR &#038; recruitment<\/button><\/div>\r\n  \r\n  <div class=\"mjm-count\" role=\"status\" aria-live=\"polite\" id=\"mjm-count\">4 artikelen<\/div><div class=\"mjm-resourcegrid\" id=\"mjm-resourcegrid\"><article class=\"mjm-resource\" data-role=\"hr\" data-format=\"artikel\" data-status=\"openbaar\" data-search=\"hr en linkedin: een gouden combinatie hoe je laat zien wat er echt gebeurt binnen de organisatie, in plaats van alleen te vertellen hoe aantrekkelijk je bent. werkgeversmerk artikel hr\">\r\n  <div class=\"mjm-resource-top\"><span class=\"mjm-resource-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 6c-2.5-2-5.5-2-9-1v13c3.5-1 6.5-1 9 1 2.5-2 5.5-2 9-1V5c-3.5-1-6.5-1-9 1zM12 6v13\"\/><\/svg><\/span><span class=\"mjm-status mjm-status-live\">Nu te lezen<\/span><\/div>\r\n  <div class=\"mjm-resource-tax\">Artikel<span aria-hidden=\"true\">\u00b7<\/span>Werkgeversmerk<\/div>\r\n  <h3>HR en LinkedIn: een gouden combinatie<\/h3><p>Hoe je laat zien wat er echt gebeurt binnen de organisatie, in plaats van alleen te vertellen hoe aantrekkelijk je bent.<\/p>\r\n  <div class=\"mjm-resource-bottom\"><small>Artikel op website<\/small><a class=\"mjm-resource-link\" href=\"https:\/\/merkjemerk.nl\/2024\/04\/08\/hr-en-linkedin-een-gouden-combinatie\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Lees HR en LinkedIn: een gouden combinatie op Merk je Merk\">Lees artikel <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\r\n <\/article><article class=\"mjm-resource\" data-role=\"communicatie\" data-format=\"artikel\" data-status=\"openbaar\" data-search=\"linkedin-contentcheck: maak meer impact een praktische check voor je laatste berichten. kijk kritisch naar frequentie, inhoud en relevantie voor je doelgroep. content artikel communicatie\">\r\n  <div class=\"mjm-resource-top\"><span class=\"mjm-resource-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 6c-2.5-2-5.5-2-9-1v13c3.5-1 6.5-1 9 1 2.5-2 5.5-2 9-1V5c-3.5-1-6.5-1-9 1zM12 6v13\"\/><\/svg><\/span><span class=\"mjm-status mjm-status-live\">Nu te lezen<\/span><\/div>\r\n  <div class=\"mjm-resource-tax\">Artikel<span aria-hidden=\"true\">\u00b7<\/span>Content<\/div>\r\n  <h3>LinkedIn-contentcheck: maak meer impact<\/h3><p>Een praktische check voor je laatste berichten. Kijk kritisch naar frequentie, inhoud en relevantie voor je doelgroep.<\/p>\r\n  <div class=\"mjm-resource-bottom\"><small>Artikel op website<\/small><a class=\"mjm-resource-link\" href=\"https:\/\/merkjemerk.nl\/2024\/07\/02\/linkedin-content-check-hoe-maak-je-meer-impact-bij-je-doelgroep\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Lees LinkedIn-contentcheck: maak meer impact op Merk je Merk\">Lees artikel <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\r\n <\/article><article class=\"mjm-resource\" data-role=\"communicatie\" data-format=\"artikel\" data-status=\"openbaar\" data-search=\"welke content werkt voor organisaties? denk vanuit wat jullie doelgroep wil weten, en maak zichtbaar wat collega\u2019s dagelijks waarmaken. contentstrategie artikel communicatie\">\r\n  <div class=\"mjm-resource-top\"><span class=\"mjm-resource-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 6c-2.5-2-5.5-2-9-1v13c3.5-1 6.5-1 9 1 2.5-2 5.5-2 9-1V5c-3.5-1-6.5-1-9 1zM12 6v13\"\/><\/svg><\/span><span class=\"mjm-status mjm-status-live\">Nu te lezen<\/span><\/div>\r\n  <div class=\"mjm-resource-tax\">Artikel<span aria-hidden=\"true\">\u00b7<\/span>Contentstrategie<\/div>\r\n  <h3>Welke content werkt voor organisaties?<\/h3><p>Denk vanuit wat jullie doelgroep wil weten, en maak zichtbaar wat collega\u2019s dagelijks waarmaken.<\/p>\r\n  <div class=\"mjm-resource-bottom\"><small>Artikel op website<\/small><a class=\"mjm-resource-link\" href=\"https:\/\/www.merkjemerk.nl\/2024\/07\/31\/welke-content-werkt-voor-bedrijven-en-organisaties-het-beste-op-linkedin\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Lees Welke content werkt voor organisaties? op Merk je Merk\">Lees artikel <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\r\n <\/article><article class=\"mjm-resource\" data-role=\"hr\" data-format=\"artikel\" data-status=\"openbaar\" data-search=\"werken aan een zichtbaar sterk werkgeversmerk wat je kunt leren van de dagelijkse praktijk van organisaties die hun mensen en cultuur laten zien. employer branding artikel hr\">\r\n  <div class=\"mjm-resource-top\"><span class=\"mjm-resource-icon\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M12 6c-2.5-2-5.5-2-9-1v13c3.5-1 6.5-1 9 1 2.5-2 5.5-2 9-1V5c-3.5-1-6.5-1-9 1zM12 6v13\"\/><\/svg><\/span><span class=\"mjm-status mjm-status-live\">Nu te lezen<\/span><\/div>\r\n  <div class=\"mjm-resource-tax\">Artikel<span aria-hidden=\"true\">\u00b7<\/span>Employer branding<\/div>\r\n  <h3>Werken aan een zichtbaar sterk werkgeversmerk<\/h3><p>Wat je kunt leren van de dagelijkse praktijk van organisaties die hun mensen en cultuur laten zien.<\/p>\r\n  <div class=\"mjm-resource-bottom\"><small>Artikel op website<\/small><a class=\"mjm-resource-link\" href=\"https:\/\/merkjemerk.nl\/2020\/2025\/10\/07\/werken-aan-een-zichtbaar-sterk-werkgeversmerk\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Lees Werken aan een zichtbaar sterk werkgeversmerk op Merk je Merk\">Lees artikel <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div>\r\n <\/article><\/div><div class=\"mjm-empty\" id=\"mjm-empty\" hidden>Geen materialen gevonden. Probeer een ander zoekwoord of kies \u2018Alle onderwerpen\u2019.<\/div>\r\n  <div class=\"mjm-alert\"><p><strong>De Toolkit groeit.<\/strong> Hier deel ik gratis kennis voor iedereen. De lessen, opdrachten en materialen bij betaalde trajecten komen in de afzonderlijke Academy.<\/p><\/div>\r\n  <\/div><\/section>\r\n  <section class=\"mjm-section mjm-method\" id=\"academy\" aria-labelledby=\"mjm-academy-title\"><div class=\"mjm-wrap\"><span class=\"mjm-eyebrow\">Voor betalende klanten<\/span><h2 id=\"mjm-academy-title\">Verder leren in de<br>Merk je Merk Academy.<\/h2><p class=\"mjm-method-intro\">De Academy wordt de besloten leeromgeving voor klanten die een betaald traject volgen. Hier komen de lessen, opdrachten en materialen die bij je traject horen. Deze omgeving wordt nog ingericht.<\/p><a class=\"mjm-button\" href=\"https:\/\/merkjemerk.nl\/2020\/academy\/\">Over de Academy \u2197<\/a><\/div><\/section><section class=\"mjm-section mjm-faq\" id=\"vragen\" aria-labelledby=\"mjm-faq-title\"><div class=\"mjm-wrap mjm-faqgrid\"><div><span class=\"mjm-eyebrow\">Handig om te weten<\/span><h2 id=\"mjm-faq-title\">Toolkit of Academy?<\/h2><p class=\"mjm-lead\">Gratis kennis om zelf mee aan de slag te gaan. Een aparte leeromgeving voor wie een betaald traject volgt.<\/p><\/div><div class=\"mjm-faqlist\"><details><summary>Voor wie is de LinkedIn Toolkit?<\/summary><p>Voor iedereen die met LinkedIn aan de slag wil: communicatie, HR, directie, leidinggevenden en medewerkers. De artikelen op deze pagina zijn gratis te lezen, zonder account.<\/p><\/details><details><summary>Wat is het verschil met de Academy?<\/summary><p>De Toolkit is openbaar. De Academy wordt ingericht voor betalende klanten, met de lessen en materialen die bij hun traject horen.<\/p><\/details><details><summary>Kan ik al inloggen op de Academy?<\/summary><p>De klantomgeving wordt nog ingericht. Je ontvangt persoonlijk bericht zodra de toegang en de materialen voor jouw traject klaarstaan. Heb je nu iets nodig? Mail <a href=\"mailto:herma@merkjemerk.nl\">herma@merkjemerk.nl<\/a>.<\/p><\/details><\/div><\/div><\/section>\r\n  <section class=\"mjm-bottom\" aria-labelledby=\"mjm-bottom-title\"><div class=\"mjm-wrap mjm-bottom-grid\"><div><span class=\"mjm-eyebrow\">Van kennis naar resultaat<\/span><h2 id=\"mjm-bottom-title\">Ergens op vastgelopen? Laat het weten.<\/h2><p>Wil je weten hoe je deze inzichten toepast binnen jullie organisatie? Mail me gerust, dan kijken we wat jullie verder helpt.<\/p><\/div><a class=\"mjm-button\" href=\"mailto:herma@merkjemerk.nl?subject=Vraag%20over%20de%20LinkedIn%20Toolkit\">Stel je vraag <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\"><path d=\"M5 12h14M13 6l6 6-6 6\"\/><\/svg><\/a><\/div><\/section>\r\n <\/div><footer class=\"mjm-footer\"><div class=\"mjm-wrap\"><strong>Merk je Merk \u00b7 LinkedIn Toolkit<\/strong><span>Strategie \u00b7 educatie \u00b7 activatie \u00b7 borging<\/span><a href=\"https:\/\/merkjemerk.nl\/2020\/\">merkjemerk.nl<\/a><\/div><\/footer>\r\n<\/div>\r\n<script>\r\n(function(){\r\n var root=document.getElementById('mjm-academy'); if(!root) return;\r\n var role='alles',format='alles',query='';\r\n var cards=[].slice.call(root.querySelectorAll('.mjm-resource'));\r\n var roleButtons=[].slice.call(root.querySelectorAll('[data-role-filter]'));\r\n var formatButtons=[].slice.call(root.querySelectorAll('[data-format-filter]'));\r\n var count=root.querySelector('#mjm-count');\r\n var empty=root.querySelector('#mjm-empty');\r\n var input=root.querySelector('#mjm-search');\r\n function apply(){var n=0;cards.forEach(function(card){var ok=(role==='alles'||card.getAttribute('data-role')===role)&&(format==='alles'||card.getAttribute('data-format')===format)&&(!query||card.getAttribute('data-search').indexOf(query)>-1);card.hidden=!ok;if(ok)n++});count.textContent=n+' '+(n===1?'onderwerp':'onderwerpen')+' gevonden';empty.hidden=n!==0}\r\n function buttons(which,chosen){which.forEach(function(btn){btn.setAttribute('aria-pressed',String(btn.getAttribute('data-role-filter')===chosen||btn.getAttribute('data-format-filter')===chosen))})}\r\n roleButtons.forEach(function(btn){btn.addEventListener('click',function(){role=btn.getAttribute('data-role-filter');buttons(roleButtons,role);apply()})});\r\n formatButtons.forEach(function(btn){btn.addEventListener('click',function(){format=btn.getAttribute('data-format-filter');buttons(formatButtons,format);apply()})});\r\n root.querySelectorAll('[data-role-jump]').forEach(function(link){link.addEventListener('click',function(){role=link.getAttribute('data-role-jump');format='alles';query='';input.value='';buttons(roleButtons,role);buttons(formatButtons,format);apply()})});\r\n input.addEventListener('input',function(){query=input.value.toLocaleLowerCase('nl').trim();apply()});apply();\r\n})();\r\n<\/script>\r\n","protected":false},"excerpt":{"rendered":"<p>merk je merk.LinkedIn Toolkit Terug naar Merk je Merk Gratis kennis voor iedereen LinkedInToolkit Hoe laat je op LinkedIn zien wat jullie organisatie te bieden heeft? Hier vind je gratis artikelen over content, werkgeversmerk en zichtbaarheid. Kies wat past bij jouw werk en gebruik de inzichten voor jullie eigen aanpak. Bekijk de gratis artikelen Naar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-15798","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LinkedIn Toolkit - Merk je Merk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merkjemerk.nl\/2020\/linkedin-toolkit\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Toolkit - Merk je Merk\" \/>\n<meta property=\"og:description\" content=\"merk je merk.LinkedIn Toolkit Terug naar Merk je Merk Gratis kennis voor iedereen LinkedInToolkit Hoe laat je op LinkedIn zien wat jullie organisatie te bieden heeft? Hier vind je gratis artikelen over content, werkgeversmerk en zichtbaarheid. Kies wat past bij jouw werk en gebruik de inzichten voor jullie eigen aanpak. 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